I have spent 25 years moving from industrial design to digital products to service design to AI systems. The question was always the same: how do you make complex technology work for humans?
Currently leading AI and technology transformation at the Ellen MacArthur Foundation. My team builds custom LLM pipelines, AI-curated intelligence systems, and internal tools that are changing how a 200-person organisation thinks about research, analysis, and decision-making.
Before EMF, I spent six years at Fjord/Accenture Interactive scaling design practice from zero to 25 designers across Istanbul and Madrid. Building products and experiences for banking, insurance, and retail clients across 4 continents. The Garanti mobile banking app my team designed won Forrester's Best Finance App three consecutive years. Before that, interaction design leadership at Arçelik, earning 5 international patents and a Red Dot Award working on smart TVs, smart appliances, and connected home products.
Ellen MacArthur Foundation
After heading design and digital capabilities for the world's leading circular economy organisation, leading AI implementation and strategic technology initiatives. Built internal AI capabilities: custom LLM/RAG pipelines, chatbots, workflow automation, low-code and no-code systems. Driving organisation-wide AI adoption and ways of working. Training and upskilling the organisation in AI and technology.
Fjord / Accenture Interactive
Istanbul Studio: Oversaw creative direction and growth of the team to 25 designers. Madrid Studio: Part of leadership team, leading Digital Product Creation. Worked on digital products for banking, insurance, and retail clients. Designed for nearly every major bank in Turkey. Delivered Garanti BBVA's mobile banking app, recognised by Forrester as the best finance app three years running. Managed €2M+ client portfolios across Turkey, Spain, Portugal, UK, Middle East, and Latin America.
Arcelik / Beko
Led UX transformation for Europe's second-largest white goods manufacturer. Designed interfaces for smart TVs, smart appliances, and connected home products. Won Red Dot, Good Design awards. Secured 5 international UI patents.
Spacesheep Design Studio
Founded and ran a design consultancy serving banking, insurance, and retail clients. Built experimental digital experiences for Turkey's leading financial institutions.
Garanti Bank & Early Career
Early career as a UI Designer including time at Turkey's leading private bank. Built foundation in user-centered design and digital product development. Trained myself for front-end development to influence technical decisions.
| Project | Company | Industry | Type | Year |
|---|---|---|---|---|
| AI & Technology Strategy | EMF | NGO | AI Strategy, Organisational Change | 2025 |
| Organisational Upskilling | EMF | NGO | AI Upskilling, Change Management | 2025 |
| Assisted Fundraising Intelligence | EMF | NGO | LLM/RAG Pipeline, Product Management | 2025 |
| Keystone'25 Event Data Stories | EMF | NGO | Data Storytelling, Interactive Design | 2025 |
| AI-curated Intelligence System | EMF | NGO | AI Automation, Content Curation | 2025 |
| Food Challenge Digital Experience | EMF | NGO | Experience Strategy, Product Creation, Design System | 2024 |
| Network Dashboard | EMF | NGO | Experience Strategy, Product Creation, Vendor Management | 2024 |
| Low-code Migration of Digital Products | EMF | NGO | Digital Transformation, Product Management | 2023 |
| Intranet Platform Solution | EMF | NGO | Product Creation, Vendor Management, Product Management | 2021 |
| Network Community Platform | EMF | NGO | Product Creation, Vendor Management, Service Design | 2021 |
| Global Commitment Reporting | EMF | NGO | Product Creation, System Design | 2020 |
| Corporate Website Redesign | EMF | NGO | Design Research, Product Creation, Product Management | 2020 |
| Customer Experience Vision and Measuring Success | CEMEX | Construction | Consultancy, Digital Transformation, Experience Strategy, Facilitation | 2019 |
| Mobile Banking App | Bankia | Banking | Experience Design, Experience Strategy, Product Creation | 2019 |
| Design Maturity and Operations | Bankia | Banking | Consultancy, DesignOps | 2019 |
| Digital Customer Experience for SMEs | TSB | Banking | Experience Design, Experience Strategy | 2018 |
| Online Loan Funnel Redesign | TSB | Banking | Design System, Experience Design, Experience Strategy | 2018 |
| Employee Experience - Hire to Retire | CCEP | Manufacturing | Employee Experience, Experience Strategy | 2018 |
| Digital Transformation - Innovation Pipeline | EDP | Energy | Digital Transformation, Experience Strategy, Facilitation | 2018 |
| Mobile Wallet Experience | Yapi Kredi Bank | Banking | Experience Design | 2017 |
| Banking Ops Department Reskilling | Yapi Kredi Bank | Banking | Consultancy, Design Research, Employee Experience, Experience Strategy, Facilitation | 2017 |
| Future of Insurance Products | Eureko Insurance | Insurance | Consultancy, Design Research, Experience Strategy | 2017 |
| Industry X / Digital Workplace Design System | Accenture | Internal | Design System, Experience Design, Product Creation | 2017 |
| Global Employee Volunteer Experience | Accenture | Volunteering | Employee Experience, Experience Strategy | 2017 |
| B2B Utility App | EnerjiSA | Utility | Design Research, Experience Design, Product Creation | 2017 |
| Mobile Banking App Redesign | GarantiBBVA | Banking | Design Research, Design System, Product Creation | 2016 |
| Personal Banking Mobile Strategy | Yapi Kredi (Unicredit) | Banking | Design Research, Experience Strategy, Product Creation | 2016 |
| Customer Service Solution for Electric Utility | EnerjiSA | Energy | Experience Design, Product Creation | 2016 |
| Smart Wallet App | Is Bankasi | Banking | Experience Design | 2016 |
| Wearable Enabled Health Insurance | Allianz Global | Insurance | Experience Strategy, Product Creation | 2016 |
| Smart Nation Playbook | Qatar Government | Policy | Consultancy, Digital Transformation, Experience Strategy | 2016 |
| IoT Enabled Mine Operations | BHP Billiton | Resources | Employee Experience, Experience Design, Product Creation | 2016 |
| Operational Dashboard for Company Board | Turk Telekom | Telco | Design System, Experience Design | 2016 |
| Field Force Tracking & Reporting Platform | Turk Telekom | Telco | Employee Experience, Experience Strategy | 2015 |
| Touchless ATM Experience | Yapi Kredi (Unicredit) | Banking | Experience Design, Experience Strategy, Visioning | 2015 |
| Private Banking Digital Experience | Yapi Kredi (Unicredit) | Banking | Experience Design, Experience Strategy, Product Creation | 2015 |
| Online Banking Redesign | GarantiBBVA | Banking | Design System, Experience Design, Product Creation | 2015 |
| 2015 Istanbul Marathon App Design | Vodafone | Telco | Experience Design, Product Creation | 2015 |
| ATM Experience & Product Creation | Yapi Kredi Bank | Banking | Design System, Experience Design, Experience Strategy, Product Creation | 2015 |
| Private Pensions - Online & Mobile Experience | Garanti Emeklilik | Banking | Experience Design, Experience Strategy, Product Creation | 2015 |
| Football Club Mobile App | Besiktas Football Club | Sport | Experience Design, Product Creation | 2014 |
| Mobile Web Experience | GarantiBBVA | Banking | Product Creation | 2014 |
| Match Day Experience Visioning | Passolig - Turkish FA | Sport | Consultancy, Digital Transformation, Experience Strategy | 2015 |
| Product Purchase Process Design | HepsiBurada | e-Commerce | Experience Design | 2013 |
| Smart TV Interface Design v2 | Arcelik | Electronics | Design System, Experience Design | 2013 |
| Smart Appliances Visioning | Arcelik | Electronics | Experience Design | 2013 |
| White Goods Product Line Interactions | Arcelik | Electronics | Experience Design | 2012 |
| Smart Oven Interface Design | Arcelik | Electronics | Experience Design | 2012 |
| Smart Refrigerator Interface Design | Arcelik | Electronics | Experience Design | 2012 |
| Multi Brand TV Interfaces | Arcelik | Electronics | Experience Design | 2011 |
If you're working on something interesting at the intersection of design and technology, I'm always happy to talk. I advise, mentor, and take on board and trustee roles alongside my work at EMF. Based on the Isle of Wight, UK. Open to London or remote.