Why David Fincher Is the Best Design Thinker in Hollywood via FastCo

Eff the Oscars. More than any other Hollywood director today, Fincher is a designer at heart.

People flipped out when Christopher Nolan wasn’t nominated for an Oscar, but it was David Fincher — director of The Social Network — who really got robbed during Sunday night’s Academy Awards ceremony. Instead of rewarding the director of a diamond-flawless piece of innovative pop-cultural art, the Academy gave its imprimatur to the director of a well-mounted but utterly traditional costume drama. Fincher is a director-as-designer — and like any brilliant designer, he seems to attract the most attention for things that don’t work (remember The Curious Case of Benjamin Button?) rather than things that perfectly, seamlessly do. Let’s set the Academy straight.

Calling a director a “designer” is almost a tautology: indeed,anyone making creative choices about what to leave in or leave out, in any medium, is designing. But Fincher’s coolly intelligent eye, laserlike attention to detail, and (in his best work) apparent fascination with storytelling as problem-solving, all set him apart from other filmmakers as a true designer-auteur. He makes filmslike Jony Ive makes iMacs: They just work — with style to burn.

Take The Social Network. Fincher has said in interviews that he personally related to Zuckerberg’s character: the young punk who thinks he’s smarter than everyone else in the room, and actually is. (Makes sense: Fincher was directing Madonna videos when most dudes his age were still playing video games in Mom’s basement.) But the film is a classic Fincherian puzzle, too: is it possible to make a film about pasty dorks tapping away on computers into something visual? That’s a design problem through and through — a product-design problem, no less. (That analogy to Ive was no accident.)

Faced with the merciless constraints imposed on him by screenwriter Aaron Sorkin — a relentlessly talky script, a suffocatingly insular setting, barely any “action” to speak of — Fincher finds solution after elegant solution. The Winklevoss twins’ rowing competition scene stands out: the relentless music strains along with the twins in their bid for Olympic glory, but thetilt-shift cinematography makes everything in the scene look small and toylike. Their whole world is, literally, child’s play compared to what Zuckerberg is building — they just can’t see it yet. It’s cool, cruel and perfect….

Another great article from Fast Company’s Co.Design.. Here’s the link